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Nudge theory - Wikipedia
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PDF Zarghamee, H. Related articles Nuggets-only. Anchoring Bias We tend to rely too heavily on the first piece of information seen. Noble Edge Effect Products of caring companies are seen as superior. Coglode Behavioral Insights Training with. Afterlife Effect We recycle more when shown what the product will become. Reactance Why controlling peoples' sense of freedom can trigger an angry motivation to regain it. Reciprocity Decay Our desire to give back wanes rapidly with time. The 25 Percent Rule Social norms can be changed by only a quarter of the group. Category Size Bias We're more influenced by options that are put into a relatively-large group.
Lucky Loyalty Effect Random rewards feel more likely, the more we spend.
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Trivialization Effect We prefer a thank-you over a small monetary reward. Goal Gradient Effect Our efforts increase as we move closer to a goal.
Optimism Bias When looking to our future, we tend to inflate the good stuff and downplay the bad Completeness Effect We place a greater value on products seen as whole in shape. Motivating-Uncertainty Effect We're more motivated to reach a goal with an uncertain reward. Nostalgia Effect Thinking about the past makes us want to pay more now. Speak-Easy Effect Words that are easier to say are more trustworthy and valuable. The Risk of Bundling Selling experiences in a bundle reduces their individual use.
Choice Closure We're more satisfied with choices when we engage in physical acts of closure. Cashless Effect We pay more when we can't actually see the money. Bottom Dollar Effect We rate products negatively when they exhaust our budgets. Centre-Stage Effect Faced with a set of products, we prefer the one in the middle. Endowment Effect We value something more once we feel we own it. Top Ten Effect We break down ordered lists into smaller ones ending in 0 or 5. Post-Purchase Rationalisation We tend to justify a purchase by overlooking any faults seen.
Present Bias What we want now is not what we aspire to in the future. Hedonic Adaptation Restricting pleasure increases pleasure. Peak-end Rule Experiences are mostly judged by their end or peaks. Inaction Inertia Effect Missing an offer means you're less likely to buy in the future.
Are you being nudged?
Choice Paradox Too much choice will lead to indecision and lower sales. Zeigarnik Effect Uncompleted tasks stick in your mind more than completed ones. Round Pricing Preference We perceive round numbers as more trustworthy and representing higher quality. Von Restorff Effect Items that stand out from their peers are more memorable. Negativity Bias We've a greater recall of the unpleasant over the positive. Apply behavioral insights with ease. Stay ahead with the latest behavioral insights. Thank you! It has been remarked that nudging is also a euphemism for psychological manipulation as practiced in social engineering.
There exists an anticipation and, simultaneously, implicit criticism of the nudge theory in works of Hungarian social psychologists who emphasize the active participation in the nudge of its target Ferenc Merei ,  Laszlo Garai . In their book Neuroliberalism  the authors argue that while there is much value and diversity in behavioural approaches to government there are significant ethical issues, including the danger of the neurological sciences being co-opted to the needs of neo-liberal economics.
From Wikipedia, the free encyclopedia. Part of a series on Nudge theory Social scientists. Government programs. Government agencies. Related concepts. Behavioral economics Social proof Default effect Libertarian paternalism Choice architecture Social engineering IT-backed authoritarianism Design for behaviour change. Nudge theory in business. Loyalty program Safety culture. EU Science Hub.
Retrieved 28 March Retrieved Cornelis; S. Smets ; J. Van Bendegem eds. The Guardian. Lucidez in Spanish. Thaler and C. Penguin Books. Journal of Medical Ethics. The Journal of Positive Psychology. Health Psychology.
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Thinking, Fast and Slow was invoked but never defined see the help page. Environment and Behavior. Journal of Public Health. Journal of Environmental Psychology. Psychol Health. The Times. The Spectator. Archived from the original on Behavioural Insights. Retrieved 11 October Journal of Organization Design. J Hosp Infect. Acta Anaesthesiol Scand. Here in El Paso a few months ago, the researchers focused on the floor, laying down large plastic mats bearing huge green arrows that pointed shoppers to the produce aisle.
The outcome surprised no one more than the grocer.
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With those same guinea-pig customers, the scientists tinkered again with the cart, creating a glossy placard that hung inside the baskets like the mirrors. In English and Spanish, the signs told shoppers how much produce the average customer was buying five items a visit , and which fruits and vegetables were the biggest sellers bananas, limes and avocados — information that, in scientific parlance, conveys social norms, or acceptable behavior.
By the second week, produce sales had jumped 10 percent, with a whopping 91 percent rise for those participating in the government nutrition program called Women, Infants and Children. That meant shoppers spent less on nonproduce items. Finding a profit motive in social policy fits well with the politically conservative views of the researchers engaged in this supermarket manipulation: two Republican-leaning academics at New Mexico State University in Las Cruces. One, Collin R.
The same idea, he says, extends to shopping. Payne said. A paper the two men wrote last year for The Agricultural and Resource Economics Review said the conventional methods promoted in Washington and elsewhere to encourage Americans to eat more fruits and vegetables have either failed, or require taxpayer money at a time when food stamps are at political risk.